London based solicitor firm Moore and Blatch have always embraced opportunities for language learning within their company and so were well prepared to set up a dedicated department when they were approached by their polish clients.
Receiving an exclusive language service enabled Moore and Blatch to respond quickly to their clients’ needs and with greater understanding, which led to a stronger relationship with their customer.
It is not simply about communication either, knowing another language can help you to understand another culture. Publicity company Technical Publicity realised this when developing a funny advert in English. When switching their campaigns to other languages, they had to rely heavily on the skills of their bilingual colleagues.